Do Indonesian Male and Female Express Different Impoliteness in Social Media? a Case Study of Vadel’s Issue in Instagram

Abstract

This study explores the expression of impoliteness strategies by Indonesian male and female netizens in the context of the Vadel issue on Instagram. Utilizing a qualitative descriptive method, the analysis focuses on comments gathered from the platform, applying Culpeper’s (1996) framework of impoliteness strategies. The findings reveal significant gender-based differences in how impoliteness is expressed. Female commenters often employed bald-on-record and negative impoliteness strategies, reflecting a tendency toward subtle, passive-aggressive communication. In contrast, male commenters frequently utilized positive impoliteness and sarcasm, showcasing a more overtly confrontational style. Despite these differences, both genders shared a preference for direct expressions of hostility, as withhold politeness was notably absent. These results contribute to a deeper understanding of gender dynamics in digital interactions, emphasizing the diverse ways impoliteness manifests in social media discourse.