Analysis of Digital Marketing, Service Quality, Donation Interest, and Trust on Zakat, Infaq, and Sedekah Payments at BAZNAS Pohuwato Regency

Authors

  • Deby R. Karundeng Universitas Gorontalo, Indonesia
  • Yakup Yakup Universitas Gorontalo, Indonesia
  • Meimoon Ibrahim Universitas Gorontalo, Indonesia
  • Dody Pratama Universitas Gorontalo, Indonesia

DOI:

https://doi.org/10.52121/ijessm.v5i1.687

Keywords:

Digital Marketing, Service Quality, Donation Interest, Trust, Zakat, Infaq, Sedekah, Payment Decisions

Abstract

This study analyzes the influence of digital marketing, service quality, donation interest, and trust on zakat, infaq, and sedekah payments at BAZNAS Pohuwato Regency. The population for this research consists of 68 active zakat obligors and zakat, infaq, and sedekah donors registered at BAZNAS Pohuwato. The research method used is multiple linear regression analysis. The results of the study conclude that digital marketing, service quality, donation interest, and trust all have a positive and significant impact on the decisions to pay zakat, infaq, and sedekah at BAZNAS Pohuwato Regency. Each of these factors plays an essential role in encouraging the community to participate in zakat payments in a more accessible and effective manner.

Downloads

Published

2025-03-08

How to Cite

Karundeng, D. R., Yakup, Y., Ibrahim, M., & Pratama, D. . (2025). Analysis of Digital Marketing, Service Quality, Donation Interest, and Trust on Zakat, Infaq, and Sedekah Payments at BAZNAS Pohuwato Regency. International Journal Of Education, Social Studies, And Management (IJESSM), 5(1), 399–409. https://doi.org/10.52121/ijessm.v5i1.687