Putra, M.P. and Lianardo, S. 2026. Operational Strategy and Brand Competitive Advantage in MSMEs: A Case Study of Venta Footwear. International Journal Of Education, Social Studies, And Management (IJESSM). 6, 2 (Aug. 2026), 763–774. DOI:https://doi.org/10.52121/ijessm.v6i2.1070.