[1]
Putri, D.T., Suhud, U. and Krissanya, N. 2025. an Analysis of the Influence of Brand Image, Sales Promotion, E-WoM, and Positive Emotion on Impulse Buying as a Strategy to Improve Sales Performance of Baso Aci MSMEs on TikTok Shop. International Journal Of Education, Social Studies, And Management (IJESSM). 5, 2 (Jul. 2025), 1160–1178. DOI:https://doi.org/10.52121/ijessm.v5i2.838.