Septiantini, S. and Gultom, I.A. 2025. Marketing Strategy Analysis at the Pukik Cangkang Shop in Natar, South Lampung in Surviving Amidst the Covid-19 Pandemic. International Journal Of Education, Social Studies, And Management (IJESSM). 5, 3 (Nov. 2025), 1587–1596. DOI:https://doi.org/10.52121/ijessm.v5i3.906.