Karina, L., & Roslina, R. (2025). The Influence of Regret, Alternative Attractiveness, and Subjective Norms on Switching Intention: A Study on NIVEA Users in Bandar Lampung. International Journal Of Education, Social Studies, And Management (IJESSM), 5(2), 646–662. https://doi.org/10.52121/ijessm.v5i2.746