SIAHAAN, Natasya Venia Rachel; TOBING, Fitriani; LUBIS, Adelina. The Effect of Celebrity Endorsement and Content Marketing On Purchase Decisions For Glad2glow Products On Tiktok Shop: (A Case Study of Generation Z in Pancur Batu Subdistrict). International Journal Of Education, Social Studies, And Management (IJESSM), [S. l.], v. 6, n. 3, p. 775–786, 2026. DOI: 10.52121/ijessm.v6i3.1093. Disponível em: https://lpppipublishing.com/index.php/ijessm/article/view/1093. Acesso em: 18 oct. 2026.