HIDAYAH, N. S.; SUHUD, U.; FEBRILIA, I. Analysis of Impulsive Buying Among Generation Z and Millennials in Bekasi City: What is the Role of Flash Sales and Live Shopping?. International Journal Of Education, Social Studies, And Management (IJESSM), [S. l.], v. 5, n. 1, p. 185–199, 2025. DOI: 10.52121/ijessm.v5i1.625. Disponível em: https://lpppipublishing.com/index.php/ijessm/article/view/625. Acesso em: 13 mar. 2025.