CHAMID, Abdul; WIBOWO, Bambang Sri. Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era. International Journal Of Education, Social Studies, And Management (IJESSM), [S. l.], v. 5, n. 1, p. 547–557, 2025. DOI: 10.52121/ijessm.v5i1.711. Disponível em: https://lpppipublishing.com/index.php/ijessm/article/view/711. Acesso em: 29 aug. 2025.