KARINA, L.; ROSLINA, R. The Influence of Regret, Alternative Attractiveness, and Subjective Norms on Switching Intention: A Study on NIVEA Users in Bandar Lampung. International Journal Of Education, Social Studies, And Management (IJESSM), [S. l.], v. 5, n. 2, p. 646–662, 2025. DOI: 10.52121/ijessm.v5i2.746. Disponível em: https://lpppipublishing.com/index.php/ijessm/article/view/746. Acesso em: 3 jun. 2025.