Siahaan, Natasya Venia Rachel, et al. “The Effect of Celebrity Endorsement and Content Marketing On Purchase Decisions For Glad2glow Products On Tiktok Shop: (A Case Study of Generation Z in Pancur Batu Subdistrict)”. International Journal Of Education, Social Studies, And Management (IJESSM), vol. 6, no. 3, Oct. 2026, pp. 775-86, doi:10.52121/ijessm.v6i3.1093.