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Siahaan NVR, Tobing F, Lubis A. The Effect of Celebrity Endorsement and Content Marketing On Purchase Decisions For Glad2glow Products On Tiktok Shop: (A Case Study of Generation Z in Pancur Batu Subdistrict). IJESSM [Internet]. 2026 Oct. 6 [cited 2026 Oct. 18];6(3):775-86. Available from: https://lpppipublishing.com/index.php/ijessm/article/view/1093