Hidayah NS, Suhud U, Febrilia I. Analysis of Impulsive Buying Among Generation Z and Millennials in Bekasi City: What is the Role of Flash Sales and Live Shopping?. IJESSM [Internet]. 2025Jan.27 [cited 2025Mar.13];5(1):185-99. Available from: https://lpppipublishing.com/index.php/ijessm/article/view/625