Putri DT, Suhud U, Krissanya N. an Analysis of the Influence of Brand Image, Sales Promotion, E-WoM, and Positive Emotion on Impulse Buying as a Strategy to Improve Sales Performance of Baso Aci MSMEs on TikTok Shop. IJESSM [Internet]. 2025Jul.12 [cited 2025Jul.19];5(2):1160-78. Available from: https://lpppipublishing.com/index.php/ijessm/article/view/838